Search Engine Optimization (SEO) is the process of improving a website so it appears higher in search engine results like Google. The goal is to attract more visitors, increase visibility, and build trust with your audience.

A well-optimized site uses the right keywords, has high-quality content, loads quickly, and works smoothly on all devices. SEO also involves building backlinks, improving user experience, and following Google’s guidelines to avoid penalties.

Whether you run a small business or a large company, SEO helps you connect with people who are already searching for what you offer. With the right strategy, your website can rank higher, bring in more traffic, and turn visitors into loyal customers.