Digital marketing is the promotion of products or services using online channels such as social media, search engines, email, and websites. It allows businesses to reach a larger audience, target the right customers, and measure results in real time.

Unlike traditional marketing, digital marketing is more cost-effective and flexible. It includes strategies like Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media campaigns, and email newsletters.

With more people spending time online, digital marketing is now essential for brand growth. A strong digital marketing strategy helps increase visibility, drive traffic, and convert visitors into loyal customers.