Keyword research is essential for any successful SEO campaign. Without well-selected keywords, it’s challenging to develop an effective content strategy, achieve higher search rankings, or attract the right audience. This case study details a 7-day keyword research project I conducted for a client, aimed at identifying profitable, low-competition, and high-volume keywords that aligned with their business objectives.

To accomplish this, I used advanced SEO tools such as Ubersuggest, Google Keyword Planner, and SEMrush, which ensured accurate data and actionable insights. The goal was not only to enhance organic visibility but also to uncover long-term growth opportunities. This research provided the client with a solid SEO roadmap, setting the stage for targeted traffic and measurable results.

Project Background

• Client Industry: Niche-specific online business
• Project Duration: 7 Days
• Objective: Develop a keyword roadmap that improves search visibility and supports long-term SEO growth
• Tools Used: Ubersuggest, Google Keyword Planner, SEMrush

The client approached me with a simple request: find keywords that will bring qualified leads and increase organic growth.

Challenges

• Before starting, the project had some clear challenges:
• Highly competitive niche with established players.
• The target audience’s search behaviour was not clearly understood.
• Need to balance between high search volume and manageable keyword difficulty.

Approach & Methodology

1. Understanding the Client’s Business

I started by thoroughly analyzing the client’s products, services, and target market to understand their unique value and audience needs. This initial research allowed me to define core topics, align keyword selection with business objectives, and create a strong foundation for an effective SEO strategy.

2. Competitor Analysis

Using SEMrush, I carried out an in-depth competitor analysis to uncover valuable insights. I identified the keywords competitors were ranking for and, more importantly, discovered keyword gaps. These gaps highlighted strategic opportunities where my client could gain a competitive advantage and improve search visibility..

3. Keyword Data Collection

I used multiple tools to collect raw keyword data:

• I used Google Keyword Planner to obtain precise search volume and CPC data.
• Ubersuggest for new keyword ideas and trend analysis.
• SEMrush for keyword competition insights and organic ranking difficulty.

4. Filtering Keywords

From hundreds of keywords, I filtered the list based on:

• Search Volume
• Keyword Difficulty
• CPC value
• Competition level
• User Intent (informational, navigational, transactional)

5. Keyword Clustering

I organized the researched keywords into strategic clusters, which formed the foundation of a content roadmap. This keyword research project was designed to enhance topical authority, improve internal linking, and guide the creation of SEO-friendly content that aligns with the client’s business objectives.

Deliverables

At the end of 7 days, I provided the client with a comprehensive keyword research report that included:

• Primary and secondary keyword lists
• Long-tail keywords with high conversion potential
• Competitor keyword gap analysis
• Keyword clusters for blog and landing page optimisation
• Content strategy recommendation

Results

Within weeks of implementing the keyword strategy, the client experienced:

• There are noticeable improvements in organic keyword rankings.
• Identification of untapped opportunities that competitors had overlooked.
• A clear SEO roadmap for 6–12 months of content planning.
• Stronger targeting of long-tail keywords attracted more qualified leads.

Key Takeaways

This case study shows that structured keyword research is not just about finding search terms—it’s about understanding business goals, the competitor landscape, and user intent. By combining insights from multiple tools and applying a data-driven approach, I was able to create a powerful foundation for the client’s SEO growth.

Conclusion

This 7-day keyword research project demonstrates how a strategic, tool-based, and competitor-focused process can deliver measurable results.

If you are looking for professional keyword research that aligns with your business goals and delivers long-term SEO success, I’d be glad to help.